Omame, a holding company founded as a women’s organisation in 1995 with the intention of creating a group of well established, progressive individuals. Together the team took advantage of the socio-economic transformation, becoming established as a 100% black women owned company with a level 1 BBBEE certified company.
The company sore to divide its holdings into 3 divisions which included Omame, Investments, Freshly Clean & Betting. Together these divisions form the Umbrella of the Omame brand. Omame investments specialise in company procurement by which Omame will provide the required funding and training to increase the chosen brands values. This process has proven to create far more successful brands. Increasing Omame’s share value and thus generating Omames revenue along with that of the company with which they have chosen to invest. The Freshly Clean Brand is an Omame original, this brand was founded to perform cleaning services and works with many well-established ablution products that include Industro Clean & Nilfisk. Their last division is Omame betting, an interest in the bookmaking industry which has resulted in the procurement of 40% share in Vulindlela Betting World as well as Gold Rush.
This is the first time we have worked with an investments company of this nature and we have learned a lot from this very educational experience. We began our Research and Development process with their own company portfolios, combing these documents for any and all information which would aid us in creating their website. What we established was a clean cut and concise online portfolio which we would build in order to show those clients who might search for Omame online, that they are a force to be reckoned with and a great industry asset who has the capability to catapult their companies to the next level.
Once we had established their intentions for the website, we created a neat professional aesthetic which features an easy browsing structure, dividing the holding company into its own homepage that features the other 3 sub-brands. This divide allows the brands to truly exist together as individuals, each one featuring their very own navigable sub-sections which further explore information pertaining to the sub-brands. Each sub-brand features their very own set of icons and artwork that provide the necessary attention to detail, creating a working corporate identity.
We believe that we have successfully created a website the Omame team can be proud of, and we wish them all the best with their future investments and of course their new website.
The Dutchink Team
